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How has Covid crafted the workplace of the future?

March 16, 2021 | Article | 3 min read

2020 was the year that brought about massive global change in

Although digital transformation has been a buzzword for several years, do you really know what it means – and how it can benefit your organisation? Implemented correctly, a digital transformation strategy can forge an organisation forward in terms of how it meets the needs of its customers, and sets itself apart from the competition in the coming years.

Although digital transformation has been a buzzword for several years, do you really know what it means – and how it can benefit your organisation? Implemented correctly, a digital transformation strategy can forge an organisation forward in terms of how it meets the needs of its customers, and sets itself apart from the competition in the coming years.

What is digital transformation?

The underlying idea behind digital transformation is that of integrating digital technology into a business so that it functions better, and delivers more value. A common misconception is that digital transformation is simply about implementing a new technology into a business. It’s actually much broader than that: digital transformation is about seeing how a company can adapt to new market conditions and new consumer demands, and then use the best technology available to fulfil that goal.

What are the benefits of digital transformation?

When introduced across an organisation, digital transformation offers several broad benefits:

  1. Enhances the customer experience: The experience of your customer is at the heart of digital transformation; the primary focus should be about how to use technology to improve every customer experience with your brand.
  2. Greater data-based insights: It’s possible to make massive changes to both costs and revenue by analysing data-based insights and integrating learnings into your company’s processes.
  3. Increases agility and innovation: New competition, new tools, and new trends mean that your customers will want more, and they’ll want it faster and better than before. As an organisation, it’s therefore crucial to be agile and innovative in order to survive.
  4. Encourages employee interaction: Digital communication platforms allow employees to engage in conversation and learn new things more effectively. Solid leadership to get this process going will help improve the overall digital intelligence of your workforce.
  5. Improved skill sets and knowledge: The demand for specialised skills will continue to grow. Digital businesses of the future will need people with the following skillsets:
    • Conversational writers for artificial intelligence
    • Artists to create Augmented Reality with engaging, beautiful, realistic interfaces
    • Hybrid design writers
    • Machine learning experts
    • Data exploration/analytics experts

Although digital transformation has been a buzzword for several years, do you really know what it means – and how it can benefit your organisation? Implemented correctly, a digital transformation strategy can forge an organisation forward in terms of how it meets the needs of its customers, and sets itself apart from the competition in the coming years.

Although digital transformation has been a buzzword for several years, do you really know what it means – and how it can benefit your organisation? Implemented correctly, a digital transformation strategy can forge an organisation forward in terms of how it meets the needs of its customers, and sets itself apart from the competition in the coming years.

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